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Business, Finance & Marketing Online Degree Programs range from the Business Administration and Management Associate Degree to Doctorate of Philosophy Ph.D. in Management, including Masters in Business Administration (MBA), Bachelors Degree Programs, Certificates and Diploma levels Business management and administration online degrees and online certificates may have a wide variety of specializations and concentrations such as organizational Management, retail management, public administration, leadership, advertising, marketing, promotions, public relations, sales finance, human resources, information technology, e-commerce online degrees, and more. Many non-degree certificates are also available in fields such as Executive Coaching, Financial Planning and Web Development
Career Outlook Employment of advertising, marketing, promotions, public relations, and sales managers is expected to increase by 12 percent through 2016. Job growth will be spurred by intense domestic and global competition in products and services offered to consumers and increasing activity in television, radio, and outdoor advertising. Business management and Administration graduates are among the most sought after qualifications in today’s job market. From small companies to established multi-national corporations, demand is strong for employees with general business management skills as well as those with expertise in specialized business disciplines.* |
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Associate Degree(s)
Bachelor Degree(s)
Business Administration Business Administration Master Degree(s)
Doctorate Degree(s)
Diploma(s)
Certificate(s)
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Associate Degree(s)
Bachelor Degree(s)
B.S. Accounting B.S. in Business Management B.S. in Business/Human Resource Management B.S. in Business/Information Technology Management B.S. in Finance B.S. in Marketing Management Master Degree(s)
Master of Business Administration MBA?IT Management Doctorate Degree(s)
Diploma(s)
Certificate(s)
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Associate Degree(s)
Bachelor Degree(s)
BS in Business - Business Administration BS in Business - Accounting BS in Business - Finance BS in Business - Human Resource Management BS in Business - Marketing BS in Business - Management and Leadership Master Degree(s)
MS in Org and Mgmt - General MS in Org and Mgmt - Human Resource Management MS in Org and Mgmt - Leadership MBA - Accounting MBA - Finance MBA - General MBA - Marketing MBA - Project Management Doctorate Degree(s)
PhD in Org and Mgmt - General PhD in Org and Mgmt - Human Resource Management PhD in Org and Mgmt - Leadership Diploma(s)
Certificate(s)
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Associate Degree(s)
A.S. in Accounting A.S. in Business Bachelor Degree(s)
B.S. in Accounting B.S. Business Master Degree(s)
Master of Business Administration MBA/General Management MBA/Human Resources Management MBA/International Business Doctorate Degree(s)
Diploma(s)
Certificate(s)
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Associate Degree(s)
A.A.S. in Business Administration/Accounting A.A.S. in Business Administration/Management Bachelor Degree(s)
B.S. in Business B.S. in Business/Accounting B.S. in Business/Finance B.S. in Business/Management of Information Systems B.S. in Management B.S. in Management/E-Business B.S. in Management/Health Care Management B.S. in Management/Sales and Marketing Advanced Start B.S. in Business Advanced Start B.S. in Management Master Degree(s)
Master of Business Administration MBA/Finance MBA/Marketing MBA/Human Resources Management MBA/Information Technology MBA/Entrepreneurship MBA/Management, Communication and Quality Doctorate Degree(s)
Diploma(s)
Certificate(s)
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Associate Degree(s)
A.A. in Business Administration A.A. in Economics A.A. in Accounting A.A. in Marketing A.A. in Acquisition and Contract Mgmt. A.A. in General Studies Bachelor Degree(s)
B.B.A. with a Concentration in Acquisition & Contract Management B.B.A. with a Concentration in Banking B.B.A. with a Concentration in E-Business B.B.A. with a Concentration in Finance B.B.A. with a Concentration in Human Resource Mgmt. B.B.A. with a Concentration in Management B.B.A. with a Concentration in Marketing B.S. in Economics B.S. in Accounting B.S. in International Business Master Degree(s)
Master of Business Administration Master of Public Administration M.S. in Professional Accounting Doctorate Degree(s)
Diploma(s)
Accounting Acquisition and Contract Mgmt. Certificate(s)
Business Administration Accounting Professional Accounting Acquisition Supply Chain Management |
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Associate Degree(s)
Bachelor Degree(s)
Bachelor of Science in Business Administration Master Degree(s)
Master of Business Administration (MBA) Master of Public Administration (M.P.A.) Doctorate Degree(s)
Ph.D. in Applied Management and Decision Sciences Diploma(s)
Certificate(s)
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Associate Degree(s)
Bachelor Degree(s)
Master Degree(s)
Doctorate Degree(s)
Diploma(s)
Bookkeeping Hotel/Restaurant Management Professional Secretary Small Business Owner Certificate(s)
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Associate Degree(s)
Accounting Accounting - Management General Business Human Resource Management Management Marketing Bachelor Degree(s)
Accounting Finance Management Marketing Human Resource Management (Corporate Track) Business Administration (Accelerated Program) Master Degree(s)
Human Resource Management Management Marketing Finance Leadership Studies General Business Accounting Doctorate Degree(s)
Diploma(s)
Certificate(s)
Project Management and Planning |
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Associate Degree(s)
Bachelor Degree(s)
Master Degree(s)
Doctorate Degree(s)
Diploma(s)
Diploma in Residential Planning Certificate(s)
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Here is a brief description of some of the Business, Finance & Marketing Management Degree available online. Advertising management: Advertising managers oversee advertising and promotion staffs. Advertising managers may serve as liaisons between the firm and the advertising or promotion third party agency. Advertising managers may also oversee in-house account, creative, and media services departments. Advertising managers directs the account services department, assesses the need for advertising and, in advertising agencies, and maintains the accounts of clients. Marketing management: Marketing managers develop the firm’s marketing strategy in detail. With the help of the marketing staff, including product development managers and market research managers, they estimate the demand for products and services offered by the firm and its competitors. In addition, they identify potential markets—for example, business firms, wholesalers, retailers, government, or the general public. Marketing managers develop pricing strategy to help firms maximize profits and market share while ensuring that the firm’s customers are satisfied. In collaboration with sales, product development, and other managers, they monitor trends that indicate the need for new products and services, and they oversee product development. Marketing managers work with advertising and promotion managers to promote the firm’s products and services and to attract potential users. Promotions management. Promotions managers supervise staffs of promotions specialists. These managers direct promotions programs that combine advertising with purchase incentives to increase sales. In an effort to establish closer contact with purchasers—dealers, distributors, or consumers—promotions programs may use direct mail, telemarketing, television or radio advertising, catalogs, exhibits, inserts in newspapers, Internet advertisements or Web sites, in-store displays or product endorsements, and special events. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, and contests. Public relations management. Public relations managers supervise public relations specialists. Public relations management involves direct publicity programs to a targeted audience. Public relations management graduates often specialize in a specific area, such as crisis management, or in a specific industry, such as health care. They use every available communication medium to maintain the support of the specific group upon whom their organization’s success depends, such as consumers, stockholders, or the general public. For example, public relations managers may clarify or justify the firm’s point of view on health or environmental issues to community or special-interest groups. Public relations managers also evaluate advertising and promotions programs for compatibility with public relations efforts and serve as the eyes and ears of top management. They observe social, economic, and political trends that might ultimately affect the firm, and they make recommendations to enhance the firm’s image on the basis of those trends. Sales management. Sales managers direct the firm’s sales program. Business Sale Management involves the assigning of sales territories, setting of goals, and establishing of training programs for the sales representatives. Sales managers advise the sales representatives on ways to improve their sales performance. In large, multi-product firms, they oversee regional and local sales managers and their staffs. Sales managers maintain contact with dealers and distributors. They analyze sales statistics gathered by their staffs to determine sales potential and inventory requirements and to monitor customers’ preferences. Work environment. Advertising, marketing, promotions, public relations, and sales managers work in offices close to those of top managers. Substantial travel may be involved. For example, attendance at meetings sponsored by associations or industries often is mandatory. Sales managers travel to national, regional, and local offices and to the offices of various dealers and distributors. Advertising and promotions managers may travel to meet with clients or representatives of communications media. At times, public relations managers travel to meet with special-interest groups or government officials. Business, Finance and Marketing Career Profile Candidates interested in getting a degree in business, finance, advertising, marketing, promotions, public relations, and sales managers should be mature, creative, highly motivated, persuasive, persistent, flexible, and decisive. The ability to communicate persuasively, both orally and in writing, with other managers, staff, and the public is vital. Because of the importance and high visibility of their jobs, advertising, marketing, promotions, public relations, and sales managers often are prime candidates for advancement to the highest ranks. Well-trained, experienced, and successful managers may be promoted to higher positions in their own or another firm; some become top executives. Business, Finance & Marketing management professionals may open their own businesses as well. |
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